36947-15 001
”After having scaled up POC and then sold it, I knew I had to take a next step, I just did not know which one. I have never been interested in motorbikes which I think was an advantage. When I found an electric motorbike at an exhibition, I just knew that I had to change this market. As I didn’t have any pre-conceived notions on what a motorbike must be, we re-designed what it is – and created something entirely new, fit for electricity, says Stefan Ytterborn, who actually sounds a bit surprised that it is all moving so fast.
This is the author
”When starting a new business and sketching the numbers on paper it feels a bit abstract, almost impossible to grasp. I had a passion and a vision. After having grown fast for a while, I now see that the change towards zero emissions is happening faster than I could have ever imagined. We are in a huge shift right now” says Stefan.
This is the author
Never contemplate about the complexity of a challenge or a process, beforehand.
This is the author